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Mulberry Street Market Intelligence
Market Consulting . Market Research . Public Relations
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Archive for the ‘Client Spotlight’ Category

How much does branding cost in the Matrix?

Friday, January 14th, 2011

Today, I asked a client how he came to name his HVAC company “Matrix.” His response: “I wanted a name that people could remember when they needed to. I didn’t want a name that could be screwed up like airco, comm air, commercial air. Plus I really liked the movie!”

None of his competitors is that cool. These are the clients that are rightfully ours and we love them.

(http://matrixhginc.com/)

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ph. 805.441.7447
 
 
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