…or you’re likely to find yourself in hot water.
Mark Bernheimer does a stellar job of distilling the IRS “I’m not good at math” Media Disaster in his article today – and it’s a great read, to boot. While the PR world is still digesting the Amy and Samy Bouzalo social media meltdown, I was glad to see Mark’s larger focus on the IRS case.
The behavior in Amy’s kitchen certainly falls into the category of egregious (as well as jaw-droppingly ill-advised, half-baked, and a host of other unflattering adjectives), but in terms of real consequences and the price tag to the public, the temperature’s hotter in the IRS cafeteria. I am not looking forward to the fallout – but we’re all going to be living with this hot mess for a long time!
See Mark strut his crisis media management stuff in his article, “IRS: Media Disaster.” As always, Mulberry Street is proud to partner with Mark Bernheimer and Media Works Resource Group for our clients’ media and speaker training.
Here’s our tip, which should be worth at least 20%: When you’re a spokesperson for the IRS, don’t try to pass the buck.
Weigh in! Which do you think was the worse media misstep: the profanity-laden venom layered on thicker than buttercreme frosting from Amy’s Baking Co., or the good-humored ”I’m very not good at my job” demonstration from the IRS legal team?