Heard on Mulberry Street

Reap what you sow

Ruth Danielson — Thu, 16 May 2013 17:01:29 +0000

I think I finally understand the meaning of “you reap what you sow.”
If I get up early and garden all day instead of going to work,
I’ll have a beautiful garden and no money.
But if I get up early and go straight to work,
I’ll just have no money.

If you’re not good at your job, stay out of the kitchen.

Ruth Danielson — Thu, 16 May 2013 00:51:00 +0000

…or you’re likely to find yourself in hot water.

Mark Bernheimer does a stellar job of distilling the IRS “I’m not good at math” Media Disaster in his article today – and it’s a great read, to boot. While the PR world is still digesting the Amy and Samy Bouzalo social media meltdown, I was glad to see Mark’s larger focus on the IRS case.

The behavior in Amy’s kitchen certainly falls into the category of egregious (as well as jaw-droppingly ill-advised, half-baked, and a host of other unflattering adjectives), but in terms of real consequences and the price tag to the public, the temperature’s hotter in the IRS cafeteria. I am not looking forward to the fallout – but we’re all going to be living with this hot mess for a long time!

See Mark strut his crisis media management stuff in his article, “IRS: Media Disaster.” As always, Mulberry Street is proud to partner with Mark Bernheimer and Media Works Resource Group for our clients’ media and speaker training.

Here’s our tip, which should be worth at least 20%: When you’re a spokesperson for the IRS, don’t try to pass the buck.

Weigh in! Which do you think was the worse media misstep: the profanity-laden venom layered on thicker than buttercreme frosting from Amy’s Baking Co., or the good-humored ”I’m very not good at my job” demonstration from the IRS legal team?

Tornadoes

Ruth Danielson — Tue, 14 May 2013 17:18:54 +0000

“I’ve been through more tornadoes with you than most people go through by themselves.”

Ruth Danielson — Fri, 03 May 2013 00:23:03 +0000

In response to a study that refutes the “earlier studies,”
we saw this comment posted by “Dr. Paul”:
“Water is good, water is bad; eggs are good, eggs are bad;
wine is good wine is bad; air is good, air is bad;
bacon is good, bacon is good.”

Downtrodden

Ruth Danielson — Wed, 10 Apr 2013 19:30:42 +0000

“The downtrodden shall inherit the Earth, simply because they don’t want it.”

Is this celebration fresh?

Ruth Danielson — Wed, 10 Apr 2013 06:30:39 +0000

A client informed me today that his hometown,
the City of Torrance, is celebrating its 100th anniversary.
In an email, he shared the city’s commemorative logo
and a special slogan to mark the occasion:

“Looking back & moving forward.”

Coincidentally, we just adopted a new slogan, too.

“Hoping the City of Torrance doesn’t bump into anything.”

Cookies

Ruth Danielson — Wed, 03 Apr 2013 02:58:07 +0000

@noveldoctor I like cookies, too. Sometimes I secretly wish for cookies. The next morning, someone drops some off. Try it.

Glass half full

Ruth Danielson — Sun, 31 Mar 2013 00:32:13 +0000

“It looks a lot more festive if all the glasses are at least half full.”

Shoes

Ruth Danielson — Fri, 29 Mar 2013 20:53:18 +0000

“How can I deny to you that I am a slutty whore? You’ve seen my shoes.”

“Best of”

Ruth Danielson — Mon, 31 Dec 2012 20:02:33 +0000

The month of December has been an endless string of “best of’s.”
They’re even churning out “best of” NEWS stories.
It’s like 2012 turned into a band that wants to tour,
but is too lazy to put out a new album.
Here’s to a 2013 with fresh breath and brighter ideas.