Mark Perline is a 20-year veteran of major research consulting firms, top ten ad agencies and corporate research roles at Fortune 500 companies.  He has a broad range of experience spanning consumer packaged goods, financial services and business-to-business – in diverse industries such as telecommunications, banking, investment banking transportation, industrial chemicals, insurance, accounting, newspapers/radio and office equipment.

In addition to being a master research methodologist, Mark is a seasoned marketing veteran who works with clients as a team member to go beyond the collection of information – to identify key insights, plot next steps, and roll-out the results by providing input to the creation of business plans which effectively structure new product and services, develop communications strategies, enhance customer loyalty, etc.

Prior to joining Mulberry Street, Mark was Research Manager at Pitney Bowes – the $5.6 BB global provider of mailing systems.  While there he spearheaded research to support reconfiguring PB’s core business – postage meters – including feature/function sets, technical support plans for specific market segments, and base/premium pricing levels – across its broad, diverse base of 1.3 MM customers. 

 Mark also sought input from customers in PB’s move from manufacturing to being a provider of business services, structuring tiered pricing levels and shaping how services are offered/packaged for customers.

At Taylor Nelson Sofres (TNS), the world’s largest primary market research firm, Mark was Account Manager for their AT&T and Unilever business.  For AT&T, he worked extensively in creating new calling plans to consumers and business customers – shaping them through focus group research and testing them for relative levels of appeal through quantitative methodologies.  For Unilever, Mark served as an on-site consultant to develop new product offerings in the laundry detergent and body wash categories.

Among other accomplishments, Mark:  Helped Dole Food Company shape a new line of fruit-based desserts and beverages; Assisted Monsanto in developing communications to their work force about restructuring; partnered with Procter & Gamble in launching Liquid Tide; Was retained by a Big-4 accounting firm to interview clients in the C-suite to assess their image, satisfaction with services provided and loyalty.

Mark’s research clients include Frito-Lay, Dole, Procter & Gamble, the Lutheran Brotherhood Insurance Company, PriceWaterhouseCoopers, Church & Dwight, Broadview Associates (M&A advisor), Citibank and many others.

Mark holds a BA in psychology from the State University of New York, and an MBA in marketing from the City University of New York.  He formerly taught advertising on the community college level, and has lectured at the Farleigh Dickinson University MBA program on market research.  He is a former news-paper editor, which brings an additional competency to shaping and communicating business ideas.

In his spare time, Mark maintains a strong degree of involvement with his four children, as well as with his house of worship and charitable events in the community.  He has been involved with the Big Brother program for over three decades, and works Sunday mornings with autistic children at a local program.  For recreation Mark plays tennis and trades rare US currency on eBay.