Working with Mulberry Street since its inception in 2002, Traci’s two decades of public relations experience has included strategic public relations consultation and tactical representation, as well as IPO communications for firms in medical, technology, education, self-help, upscale retail, packaged foods, and many other industries.

Beginning her career as a journalist, Traci has written and edited everything from breaking news to white papers to full-length books. As a journalist, she wrote for weekly and daily newspapers, going on to become managing editor of a local weekly. As a PR professional, she has written news releases, case studies, white papers, information sheets, brochure and ad copy, web content, and video scripts. She has recently branched into editing books from a variety of genres.

Her PR work has resulted in media coverage for her clients in USA Today, L.A. Times, Associated Press, the Washington Post, San Francisco Chronicle, San Jose Mercury, Computer World, Information World, The Standard, The Food Channel, American Banker, US Banker, and dozens of other trade and general appeal media outlets.

Traci earned a bachelor’s degree in Communication Studies from Sonoma State University and a master’s degree in Journalism from Iowa State University.